May 3, 2016

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Sesame Street sends cease and desist letter to STD awareness group after it suggests Bert and Ernie have HIV –
Sesame Street sent a cease and desist letter to a company that used its characters Bert and Ernie in their campaign ad that promoted at-home HIV and STD testing. Lately, a company which has created a ‘simple, cutting-edge, and affordable STD testing’ method, posted a photo of the two characters to their Facebook page.’Help us take STD Testing out of the Stone Age,’ the company, wrote on Facebook, in a post accompanied by a picture Bert and Ernie, according to the New York Post.Elizabeth W Fishman, Vice President of Strategic Communications for the show, told the The Post that the Mately ad is an ‘unauthorized, unlicensed use of our characters’. Fishman added that Mately will be contacted and sent ‘a cease and desist letter instructing them to take this down’. Bert and Ernie are shown in the Facebook post looking at a set of papers. ‘See Ernie, you’ve got nothing to worry about, everything is positive!’ the caption reads. [Daily Mail]

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